CORPORATE MARK

Symbolizing the heart of the World Group,

Symbolizing the heart of the World Group, the navy blue corporate logo evokes the blue ocean and azure skies of Kobe,
the company's original home.
The "W" stands for the corporate name,
as well as our wishes, as represented
by the twin lights of beauty and prosperity

that define the World Group's growth and continuity.
And in its resemblance to the Chinese character
For "heart," the logo expresses our sincere aspiration
to continually create products of ever-increasing value

that are well-received in every generation.