Career Brand UNTITLED from Autumn/Winter 2013
Namie Amuro as the New Face of UNTITLED
TV Commercials to Air from October
Career brand UNTITLED, managed by World Co., Ltd., will feature pop musician Namie Amuro as the new face of the brand from the 2013 autumn/winter season.
From UNTITLED’s 2013 autumn/winter collection
New Muse for the Career Brand
Namie Amuro has long been performing the latest dance music with a cool look and attracting attention to her fashions along the way. Last year she celebrated the twentieth anniversary of her debut, and over those years has become a woman with a unique presence while earning more and more admiration and support from women of all generations. By presenting UNTITLED with Namie Amuro, we are proposing a brand new fashion image for the career woman.
TV Commercials to Start Airing in October
The first series of TV commercials featuring Namie Amuro in UNTITLED fashions will be broadcast from October 3 to 16, with a second series to follow from October 28 to November 4. UNTITLED storefronts nationwide will also express this Namie Amuro style through eye-catching displays.
Since her 1992 debut, Namie Amuro has released numerous hit songs and inspired various fashion trends. Her music has earned her a number of accolades and her latest album, FEEL, topped Japan’s leading Oricon hit chart, her sixth consequitive album to reach the number one spot. This year, she has embarked on her nationwide concert tour entitled “namie amuro FEEL tour 2013,” which kicked off in Yokosuka on August 16.
UNTITLED Brand Outline
Entirely new official website to be launched in October
|Target customers||Women who value excellent taste during and outside of business hours and enjoy youthful sensitivities and styles attuned to the times|
|Concept||“The Body Is Your Canvas” – Freely expressing yourself with clothing
Real clothing for women who lead their lives with positivity and agility in ever-changing times
|Number of stores||182 stores nationwide, mainly in department stores (as of August 31, 2013)|
|Items sold||Women’s apparel and accessories|